In May 2018 new data laws will come into force which will require businesses to change how they store customers’ data.
General Data Protection Regulation (GDPR) will mean any business or organisation collecting data from EU citizens must become more transparent, to give individuals better access and control of any data on them.
If you misuse an individual’s data, or are unable to produce evidence of their ability to access their own data, new laws will mean your business could be fined a considerable sum. GDPR will also extend the meaning of ‘personal data’ to include an individual’s IP address and their posts on social networking sites.
If you ask of any kind of data from individuals, whether through email marketing, newsletter sign up forms or even a short yes or no survey on your website, you’ll need to change how you store data.